Seeing the world differently isn't a slogan, it's how we find fresh, collaborative and culturally relevant ways to move brands forward. It inspires our work with brands that seek to challenge the status quo. Here are 4 relevant examples to CARE Canada that demonstrate partnership with clients who are passionate about making our communities better.
The $10 Canadian bank note prominently features civil rights pioneer Viola Desmond on one side and the Canadian Museum for Human Rights (CMHR) on the other. Launched in 2018, it was a once in a lifetime occasion to raise awareness of the Canadian Museum for Human Rights on a national scale, and enter the hearts and minds of Canadians.
LOFT Community Services provides much-needed support for individuals in Ontario experiencing the impact of mental health, addiction, dementia, and homelessness who often fall through the cracks of the healthcare system. We worked with LOFT to develop a confident new identity and brand platform, better articulating who they are and what they do.
The pandemic played a significant role in declining Girl Guides of Canada (GGC) registrations and girls leaving the program. A+D engaged key partners across the GGC network, including volunteer guiders, partners and GGC staff. This engagement helped inspire our new strategy that revitalized the brand, recruited new members and attracted more volunteers.
While a significant majority of Ontarians (90%) support organ and tissue donation, the rate of registered donors remained low, at only 35%. This campaign, launching in 2025, succeeded in achieving significant goals in increasing public awareness, cultivating positive sentiment toward donation, and driving an increase in registration rates. power to save lives and prompting them to take immediate action by registering.
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